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J.S. Peterson | The Moth Podcast

The Moth Podcast

The Moth | Brand Environment Case Study
Role: Lead Experiential Designer (Concept, FF&E, Technical Visualization)

The Ask...

To translate the award-winning audio-brand identity of The Moth Podcast into a high-fidelity, permanent "Video Podcast" studio environment.

The Need...

To create a broadcast-ready environment that provides a consistent visual identity for multi-platform content while ensuring talent comfort and high-end production standards.

The Idea...

A space designed to mirror the vulnerability and warmth of live storytelling through sophisticated materiality and intimate atmospheric lighting.

The Solution...

Build a bespoke spatial environment featuring premium FF&E (Bernhardt, Palecek) and integrated brand signifiers. The solution utilizes warm-dim LED backlighting for a halo-effect "Moth" emblem and walnut slat-wall systems for natural acoustic diffusion, bridging the gap between high-concept brand narrative and modular technical execution.

Ronin Coffee Table - Dovetail Furniture
Dawkins Leather Sofa - Bernhardt
Leonardo Side Table - Palecek  
Luxe Cylinder - Hudson Valley Lighting
Henry Floor Lamp - Hubbardton Forge

 

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Specification Sheet

Mood Board

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