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J.S. Peterson | Utah Mammoths, Media Shoot
Utah Mammoth | Media Day Set
Case Study · Production Designer (Concept, Technical Visualization) · Fall 2025
The Ask...
To design a modular media day backdrop for an NHL franchise entering its first full season under a new identity, built to hold up in broadcast stills and vertical social content from the same setup.
The Need...
Media day moves fast. Dozens of players cycle through in a few hours, each needing a clean, repeatable frame that survives a 9:16 crop and still reads as the team at a glance, without falling back on a logo wall.
The Idea...
The club's marks are drawn from Utah's mountain range and the strata a mammoth gets excavated from. The set turns that into architecture: stacked matte black layers reading as geological section, cut by a single line of light.
The Solution...
A two-wall wrap in Rock Black, layered like sediment, with a continuous LED light box tracing a mountain profile in Mountain Blue. LED tape at the base and high gloss flooring extend the line under the skates and double it in reflection.
**Self-directed concept. Not affiliated with or commissioned by the Utah Mammoth,
Smith Entertainment Group, or the NHL.
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